5 Instagram strategies for more reach and more followers

Instagram is currently the star of social media heaven. This trend of popularity is likely to continue. This is how Facebook's subsidiary platform is becoming an increasingly important tool, especially for marketers and companies.

500 million users are active every day

From 2014 to 2018, the number of monthly active users has risen from 200 million to 800 million. Of these, a total of 500 million users are active every day. The relevance of the network is clearly not to be dismissed for marketers and companies.

The social network continues to expand the features offered. While it was possible to post photos with hashtags for the long forgotten times on the platform, it is now possible to chat via the app , upload stories that are visible Snapchat 24 hours a day, and switch paid advertisements. These options are therefore more than attractive for companies and marketers and offer countless opportunities to advertise creatively, individually and, at best, authentically.

The following 5 strategies create a foundation for the ideal Instagram presence.

1) Specific content: Create a buyer persona

What does your audience really want to see for content? Since you do not want to address an x-arbitrary audience, but want to deliver targeted content, this question is of great importance. Think about the people you want to reach with your account. For this it makes sense to find topics of interest. To discover them, it is useful to create a buyer persona . So you have an idea of ​​the main interests of your followers and can thus create an ideal and, above all, specific content.

2) Ask your followers what they are interested in

On the other hand, you can also ask your followers directly which content they would like to have developed thematically. Because it's important that you understand your subscribers and reach them the right way. To get in touch with users through the company account, you can apply the following Instagram features:

Instagram Stories : You can create a poll in a story. Users can choose between two topics and vote for the one they would like to see more content from. But if an "either-or" is not suitable, Instagram has a brand new option. New rolled out are the question stickers. This option allows your followers to express their individual wishes in the open response format. You formulate the question, such as: "Which topics are still missing on this account.?

Post a photo : Ask your followers to comment on the photo with the content you want. At the same time this creates commitment and the subscribers have the direct opportunity to express their interests.

Direct messages : As a third option, you are welcome to ask your followers in a story or in a post in your feed that they are and should be able to address you with their requests for content via DM (direct message).

3) Hashtag - You have to pay attention

If you use hashtags properly, you can generate new followers with the gained reach. But many users do not really know how to use hashtags in the best possible way. Not a few rumors have spread. With many hashtags you can achieve a high performance? Unfortunately a myth that does not come true.

4) Embed Instagram Feed on Website

Embedding Instagram feed on your website is the best way to increase your follower as well as increase dwell time on your website. When you embed Instagram feed on the website, this will directly attract website visitor.

You can also showcase social proof to your visitors through embedding Instagram feed on the website.

5) Geotagging: Locate your posts

Locate any content. But why does that make sense? Users can search for places using Instagram's search function. This gives you the opportunity to attract more attention, to engage local users as well as people interested in the place on Instagram. After all , a study shows that posts with geotagging cause nearly 80 percent more commitment than content without location.

Geotagging in the feed: Before you post a photo or video, Instagram gives you the option to specify the location. First, select a photo or video, go to the filter option, and then you can tag people and add the location.

Geotagging in the story: If you want to upload a story, you can choose the option "Location" in the top right corner with the smiley sticker. First of all, places in your area will be suggested to you, but if the photo was taken elsewhere, you can find and specify the desired location in the search bar.